Free or cheap web hosting is alluring, especially for your first web site. But in saving a few bills a month, you could be sacrificing web traffic. Remember that price is just another factor to consider when choosing your host, along with customizable plans, tech specs, customer support, features, hardware, reviews, control panel, and location. Here’s how the wrong web host can disrupt your SEO plans.
40% of people abandon a website that takes more than 3 seconds to load. Soon that number will be under a second. Page load time has been in Google’s search algorithms for the past three years. Slow page load time negatively affects SEO because of high bounce rates, resulting in fewer conversions.
If you have a website, go to Google Developers’ Pagespeed Insights to see how fast your website loads. If your site is on a cheap shared server, you may receive the following “high alert” warning:
Improve Server Response Time: Long web server response times delay page loading. Reduce your response times to make your page load faster.